Primary Reasons for Data Collection

Uses

Product and Service Fulfillment (Fulfillment)

Fulfill, manage, and communicate with you about transactions. Establish and service your profile on our websites. Provide customer service and alert you to product or shipping information. Provide personal services. Manage loyalty programs.

Marketing, Promotions and Advertising (Advertising)

Deliver information about products, services, and promotions. Provide interactive features on websites. Identify product and shopping preferences using information we collect from you and about you. Administer contests, sweepstakes, promotions, surveys, and focus groups.

Internal Operations (Operations)

Improve the effectiveness of our websites, stores, merchandise assortment, and customer service. Conduct business analysis, such as analytics, projections, and identifying areas for operational improvement.

Fraud Prevention, Security and Compliance (Security)

Protect our assets and prevent fraudulent transactions. Validate credentials and authenticate customers when logging into your online profile, or transacting in-store. Protect the security and integrity of our services and our data. Assist law enforcement and respond to legal/regulatory inquiries.

Categories and Examples of Personal Information Collected

Categories of Sources

Fulfillment

Advertising

Operations

Security

Sensitive Personal Information: Driver’s license number, account log-in, password, debit/credit card number, geolocation, ethnic origin, health information. Sensitive Personal Information below is denoted with an asterisk (*). We may sell your sensitive personal information

Information you provide: placing an order, taking advantage of other programs online or in-store, completing surveys, or information you give to our asset protection team. To opt out of the sale or share of your offline data, please contact us at service@doudoubeauty.us. You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the doudoubeauty.us homepage.

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Identifiers: real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name

Information you provide: creating a profile, placing an order, creating a wish list, signing up for events, or taking advantage of other programs online or in-store, or contacting us through the live chat and chatbot features on our website, or information you give to our asset protection team. Information we collect through data collection technologies when you visit our websites, shop in our stores, or interact with our other technologies. Information from other sources: we may provide and receive information about you with or from our service providers and vendors.

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Commercial Information: products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Information you provide: placing an order, creating a wish list, signing up for events, or taking advantage of other programs online or in-store. Information from other sources: we may provide and receive information inferred or derived about you with or from our service providers and vendors.

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Biometric Information*: voice recordings, facial recognition. We may sell your biometric personal information

Information you provide: calling, chatting, emailing, or otherwise contacting our customer service team. Information we collect through data collection technologies for fraud and security activities when visiting our stores or placing online orders.

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Internet or Other Electronic Network Activity Information: browsing history, search history, information regarding a customer’s interaction with an Internet website application, or advertisement

Information we collect through data collection technologies when you visit our websites, shop in our stores, or interact with our other technologies, tagging Doudoubeauty on your social platforms, or interacting with our social platforms. This information is either automatically collected or is customer-initiated.

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Geolocation

Information we collect through data collection technologies: when shopping on our website we collect geolocation data such as IP address.

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Precise Geolocation*

Information we collect through data collection technologies: shopping in-store, we collect location data when your device is set to provide location information or when you have notified the store that you have arrived to pick up your curbside order.

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Who We Share Your Information With

Categories of Information

Business or Commercial Purposes

Sold/Share Y/N

Disclosed Y/N

Internally with any Doudoubeauty Brand, Website, and Info You Post on our Social Media

Identifiers, Commercial Information and Information you Post, such as information you post in our reviews feature or share on your wish list

Offer products and services that may be of interest or to fulfill our obligations to you

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Our Service Providers

Identifiers, Commercial, Biometric Information, Internet or Other Electronic Network Activity, Sensitive Personal Information, or any information you post with third parties who facilitate operations and perform services on our behalf

Provide shipping, delivery, communications, analytics and other services and goods to Doudoubeauty so we can provide products and services to you

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Y

Our Business Partners

Identifiers, Commercial Information, Internet or Other Electronic Network Activity, Sensitive Personal Information

Provide products and services that enhance our offering portfolio to help us serve you better

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Y

Third Parties and/or Data Brokers for Marketing Purposes

Identifiers, Commercial, Internet or Other Electronic Network Activity Information, or Sensitive Personal Information

We may share information with third parties whose products or services help us recommend products or services we believe you may be interested in. These third parties may also share your information with others and may include delivery of Interest-based/Targeted advertising.

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Any Successors to All or Part of Our Business

All Categories of Personal Information you have entrusted to Doudoubeauty

If Doudoubeauty merges with, acquires, or is acquired by another business entity your Personal Information may be shared with the new company. This may include an asset sale, corporate reorganization, or other change of control.

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Any Compliance, Legislative Organization, or Law Enforcement as Required

All Categories of Personal Information you have entrusted to Doudoubeauty

When responding to a court order or subpoena, if a government agency or investigatory body requests information, or when we are investigating potential fraud or theft. We may also share information if you are the winner of sweepstakes or other contests.

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Technology

Description of Interaction

Fulfillment

Advertising

Operations

Security

Cookies, Pixels, Tags, and SDKs

We use these technologies to improve our services and provide you with the best possible experience, including to: identify you; provide relevant, interest-based/targeted advertising; remember your preferences; secure your access; know when content has been shown to you; provide aggregated auditing, research, and reporting for advertisers; understand and improve our online services; identify you across devices, such as smartphones, tablets, computers, or related browsers; and detect and defend against fraud and other risks.

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Global Privacy Control (GPC)

Doudoubeauty uses a third-party privacy tool to recognize if you are broadcasting the global privacy control (GPC) signal. Please note that your use of our websites may still be tracked by Doudoubeauty and/or our service providers; however, the GPC signal does opt your information out from being sold or shared with third parties for Interest Based/Targeted Advertising and Retargeting.

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Website Optimization Services

Doudoubeauty shares data with Google Analytics and Adobe Analytics to understand and optimize website performance and enhance website usability for our customers. These services are required to maintain data securely and are not permitted to share data collected with parties other than Doudoubeauty. Google Analytics may associate and group session visits to our websites from various browsers and devices.

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Technology

Description of Interaction

Fulfillment

Advertising

Operations

Security

Interest-Based/Targeted or Online Behavioral Advertising (OBA)

Doudoubeauty uses third-party advertising companies to serve interest-based/targeted advertisements. These companies compile information from various online sources (including mobile-enabled browsers) to match user profiles with ads we believe will be relevant, interesting, and timely.

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Social Networks and Tech Advertising Programs

Doudoubeauty has relationships with several social networks and tech companies. These companies have specific interest-based/targeted ads programs that match customers who have shown interest in Doudoubeauty through our websites or other services with their individual profiles (such as on Facebook) and platforms (such as Facebook and Google). This matching allows us to deliver relevant, interest-based ads on those companies’ networks.

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In-Store Wi-Fi Services

Doudoubeauty locations may offer free Wi-Fi services to customers. Examples of data automatically collected through our Wi-Fi service include information about your device, including a MAC Address, and telemetry data (such as signal strength and quality) related to your use of our Wi-Fi service. Vendors automatically receive and analyze Wi-Fi data to provide operational insights such as foot traffic volumes, dwell times, and how customers move through our stores. Wi-Fi data is anonymously collected or de-identified unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s).

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Video Cameras

We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as traffic pattern analysis. Cameras may include technology to capture age range, gender, and dwell time. We will not use cameras to personally identify you without your consent, except when the identification is for security, anti-theft, or law enforcement purposes.

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Voice-Enabled Services

We may use voice-enabled services (‘VES’) to provide you greater functionality and easier shopping experiences, such as voice search for products. VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated with any individual Doudoubeauty account. Voice files will be retained by Doudoubeauty and any third-party voice-enabled service providers. Voice-enabled services are opt-in by use. If you do not wish to opt in to VES, do not use those features. VES does not include phone answering machine messages.

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Request Type

Guidance

Update Accounts and Online Profiles

If you are a registered user of doudoubeauty.us, you can update your information in your account. Call Customer Service at 1-800-355-6000.

Opt Out of Mobile Marketing Campaigns

To opt out of Doudoubeauty Marketing Messages (for example, "Doudoubeauty Promo Alerts") for a specific mobile number, reply "STOP" to 25666 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out. For customers with a Doudoubeauty online account, you may also opt out by signing into your account on doudoubeauty.us, clicking on your profile, and indicating your opt-out preference. Note on Opting-Out of Mobile Marketing: if you opt out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.

Unsubscribe from Direct Mail Communications

Call Customer Service at 1-800-355-6000.

Unsubscribe from Specific Email Communications

To update your preferences or the categories of promotional or marketing emails you receive from Doudoubeauty at a specific email address, you may use the unsubscribe link in the footer of any email sent by doudoubeauty.us, or sign into your account on Doudoubeauty, click on your profile, and indicate your opt-out preference. It may take up to 10 business days to process your request. Operational emails (e.g., shipping confirmation or product recall information) do not provide an opt-out option.

Technology-Enabled Collection and Use Preferences – In-Store Wi-Fi Services

If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your mobile device or refrain from using our Wi-Fi services.

Technology-Enabled Collection and Use Preferences – Cookies and Pixel Tags

Managing cookie preferences differs from browser to browser, so please refer to your browser for further information. If you would like to disable cookies, please use the help function in your web browser to restrict cookies from our websites. You can change your online tracking preferences by using the Cookie Preferences link located at the bottom of the doudoubeauty.us website or by going to the Managing Your Preferences section of this notice.

Website Optimization Services

If you would like to opt out of Google Analytics on a per-browser basis, please download the Google Analytics opt-out browser add-on. For more information on Google Analytics, please visit the Google Analytics official page. If you would like to opt out of Adobe Analytics on a per-browser basis, please use the Adobe opt-out page. For more information on Adobe Analytics, please visit the Adobe Analytics page.

Interest-Based/Targeted or Online Behavioral Advertising (OBA)

If you would like to opt out of interest-based/targeted advertising, please use the Digital Advertising Alliance opt-out page. Please note that you will be opted out of all interest-based/targeted advertising from all companies participating in the Digital Advertising Alliance’s “WebChoices” and/or “AppChoices” customer choice tools for that specific browser on that specific device. If you opt out, you may continue to see or receive online advertising from Doudoubeauty; however, these ads may not be as relevant to you.

Social Networks and Tech Advertising Programs

You can manage your preferences for many of these advertising programs through the links provided by the relevant platforms, including Facebook, Google, Twitter, Yahoo!, Pinterest, WhatsApp, and Slack.

Customer Right

Detailed Description

Right to Deletion

You may request deletion of applicable Personal Information Doudoubeauty has collected about you. Upon verification of your request, Doudoubeauty will notify third parties to whom Doudoubeauty has shared your Personal Information to delete your information as well.

Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate Personal Information collected by Doudoubeauty. If you are a registered user of doudoubeauty.us, you can correct your information in the My Profile section of your account. Alternatively, use one of the contact methods outlined below.

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Doudoubeauty has collected about you during the previous 12 months, including: categories of Personal Information we collected about you; categories of sources from which we collected the Personal Information; business or commercial purpose(s) for collecting your Personal Information; specific pieces of Personal Information we collected; and the categories of third parties to whom the business discloses Personal Information.

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Doudoubeauty has sold or shared about you during the previous 12 months, including: business or commercial purpose(s) for selling your Personal Information; categories of third parties with whom we share the Personal Information; categories of Personal Information we have sold and categories of third parties to whom the information was sold; and categories of Personal Information we disclosed about you for a business purpose. Please refer to the "Who We Share Your Information With" section above to view this information.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Doudoubeauty has collected about you, including Interest-Based/Targeted Advertising and Retargeting. While Doudoubeauty does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislature.

Right to Opt Out of Automated Decision Making

Doudoubeauty does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant decisions, as those terms are defined under state privacy legislation.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Doudoubeauty uses that information for any purpose other than the designated purposes defined in the legislation.

Right to No Retaliation

Doudoubeauty will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.

Customer Request

Detailed Description

Right to Deletion

You may request deletion of applicable Personal Information Doudoubeauty has collected about you. Upon verification of your request, Doudoubeauty will notify third parties to whom Doudoubeauty has shared your personal information to delete your information as well.

Right to Withdraw Consent (CO/CT/DE/MD/MN/MT/NJ/OR/RI Residents Only)

You have the right to withdraw your consent to processing of your Personal Information. If you wish to do so, you may submit a “Right to Withdraw Consent” request. Upon verification of your request, Doudoubeauty will send you an email with instructions to complete.

Right to Correct Inaccurate Personal Information (CO/CT/DE/IN/KY/MD/MN/MT/NE/NH/NJ/OR/RI/TN/TX/UT/VA Residents Only)

You have the right to correct inaccurate Personal Information collected by Doudoubeauty. If you are a registered user of doudoubeauty.us, you can correct your information in your account.

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Doudoubeauty has collected about you during the previous 12 months, including: categories of Personal Information we collected about you; categories of sources from which we collected the Personal Information; business or commercial purpose(s) for collecting your Personal Information; and specific pieces of Personal Information we collected.

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Doudoubeauty has sold or shared about you during the previous 12 months, including: business or commercial purpose(s) for selling your Personal Information; categories of third parties with whom we share the Personal Information; categories of Personal Information we have sold and categories of third parties to whom the information was sold; and categories of Personal Information we disclosed about you for a business purpose. Please refer to the "Who We Share Your Information With" section above to view this information.

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Doudoubeauty has collected about you, including Interest-Based/Targeted Advertising and Retargeting. While Doudoubeauty does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation.

Right to Opt Out of Automated Decision Making

Doudoubeauty does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under state privacy legislation. Doudoubeauty does not collect, use, or sell personal information for the purpose of training large language models.

Right to Appeal (CO/CT/DE/IA/IN/KY/MD/MN/MT/NE/NH/NJ/OR/RI/TN/TX/VA only)

You have the right to appeal should Doudoubeauty be unable to take action on your privacy rights request.

Right to Request a List of Third Parties With Whom My Data May Have Been Disclosed (OR/MN)

You have the right to request Doudoubeauty provide a list of specific third parties, other than natural persons, to which your personal information has been disclosed.

Right to Obtain a List of the Categories of Third Parties to Which My Data May Be Disclosed (DE/MD)

You have the right to request Doudoubeauty provide a list of the categories of third parties to which your personal information may be disclosed.

Identify Third Parties to Whom Personal Information Has Been Sold or May Be Sold (RI)

You have the right to see which third parties to whom Doudoubeauty has sold or may sell customers’ personal information.

Right to No Retaliation

Doudoubeauty will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.